SAUDIA unveils its new identity

As of September 30, 2023, the national day of Saudi Arabia. Saudia, the national flag carrier of Saudi Arabia, unveiled its revamped brand identity and livery.

This rebranding initiative is an integral part of the airline's comprehensive digital transformation plan introducing developments in its guest services system and incorporated artificial intelligence into its operational processes.

  Aligning with the Kingdom's Vision 2030, which aims to position Saudi Arabia as a global destination, as well as bringing about a ground-breaking development in its system of services to guests, in the air transportation and aviation industries.

the digital empowerment of all operations and features of the Al Fursan program, as well as the beginning of work with advanced digital systems that provide quick solutions and options suitable for operating conditions.

The new identity reflects its commitment to modernization and includes colors that hold deep symbolism in the Saudi identity.

Director General of SAUDIA Group Ibrahim bin Abdulrahman Al-Omar emphasized that the airline is embarking on a new era and entering a distinctive phase. He highlighted the humble beginnings of SAUDIA with a single aircraft and its subsequent growth to a fleet of over 140 planes, connecting regions within the Kingdom and serving more than 100 destinations across four continents. This transformation solidifies SAUDIA’s position as one of the largest airlines in the region.